Institutional Branding is responsible for promoting and marketing Arkansas Baptist College and the many programs and services offered on campus.
This department is responsible for:
When submitting to our office, please include the following:
Who: Sponsors/hosts of the event and who is invited to attend.
What: Provide a description of the event, including program, activities, speakers, honored guests, etc. Is the event open to the public?
When: Include the date and a start/end time for the event.
Where: Location of the event, including address and any additional directions for getting to the event.
Contact: Provide contact information to direct any questions concerning the event.
Graphics/Flyers: Please provide any ideas or specific needs for graphics or flyers to the office of Institutional Branding at least 2 weeks prior to your activity. *Should your department design graphics on its own, please adhere to the regulations set forth by the Office of Institutional Branding. Any graphics/flyers or other marketing/promotional media using the College logo or language pertaining to Arkansas Baptist College designed outside of the Office of Institutional Branding must be approved by the director prior to production and/or distribution.
Guidelines for Use of Name
The official name and abbreviations for Arkansas Baptist College are as follows:
Guidelines for Use of Logo
The Arkansas Baptist College “Growing Hope” logo is the primary graphical identifier for the College. Consistency in its use is vital to the College’s brand identity.
*Use of the College seal is restricted to the Office of the President*
Logos must be approved for each and all uses as it is the symbol of the College and must remain as a set graphic standard.
Logo users are required to follow the below guidelines:
For clarification regarding the appropriate use of the logo or other questions, contact the office of Institutional Branding.
Guidelines for Use of ABC Colors
Guidelines on Social Media Use
Each Division or Campus Entity is responsible for managing their own social media page. All uses of social media must follow all Arkansas Baptist College Brand Standards Guidelines.
Who: Division Heads/Campus Entity Leaders will be in charge of determining who will post to the chapter’s social media pages. Those posting on behalf of the Arkansas Baptist College or any Campus Entity are to respectfully and professionally represent the institution, adhere to the terms and conditions of any third-party sites, and take full responsibility for their communication.
What: Arkansas Baptist College uses social media to highlight activities and events within the Program, as well as the overall mission of the College. Posts from each entity should also include content from trusted sources outside of the organization, such as local media outlets and publications.
Voice: Posts should always be written as the organization itself, using the pronouns “we, us, our and ours.” Please do not use “I, me, my or mine” in any posts on the Arkansas Baptist College pages, unless quoting from an article/source. In such instances, please use quotation marks appropriately to give credit to the source of the quote.
Tag Arkansas Baptist College: Please be sure to tag the official Arkansas Baptist College page when appropriate. This not only provides the chapter additional social reach, but it allows our marketing team to better assist you in promoting events, local chapter news, etc.
Tagging on Facebook: Type the @ symbol, followed by Arkansas Baptist College. A dropdown should pop up with options of pages to choose from. Select the Arkansas Baptist College that has the Growing Hope logo.
Tagging on Twitter: To tag the national page, simply type @ARBAPTISTCOLLEGE
Tagging on Instagram: Tagging on Instagram is similar to Twitter, except our handle is different. Our Instagram handle is @ABCBUFFALOES
If you need more help with this, please contact BuffaloBeat@arkansasbaptist.edu
Hashtags: Using hashtags appropriates can be a great tool to expand social media reach. Posts about the Arkansas Baptist College should always include #ARBAPTISTCOLLEGE
Other approved brand hashtags include: #ABCBUFFALOSPIRIT, #ABCBUFFALOES
Each Division/Campus Entity may also utilize their own hashtag, as indicated: #ChapelatABC, #DORIatABC, etc.
Divisons/Campus Entities are also permitted to create their own hashtags to accompany posts or events, as appropriate within the Arkansas Baptist College Brand Standards Guidelines.
Events: All events should be submitted to BuffaloBeat@arkansasbaptist.edu at least 2 weeks in advance. We will then create graphics and flyers as needed and post to Facebook, the campus website, and/or include in BuffaloBeat for promotion.
***Please note, a Facebook Event should only be created for events the public is invited to attend. Internal activities are not events and should not be promoted as such. If you would like to post a reminder for an activity, please create a regular post on your Division/Campus Entity page.***
The following tips are not mandatory, but will contribute to successful use of social media.
Branded Resources: Logos, PowerPoints, Media Requests, Etc.
Office of Institutional Advancement
Arkansas Baptist College
1621 Dr. Martin Luther King, Jr. Drive
Little Rock, AR 72202
Director of Institutional Branding